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Standard Letter to the Editor (LTE) format:
1st paragraph: If you are citing previous coverage of the issue, name it here.
2nd paragraph: Introduce something personal and state your side of the argument.
3rd paragraph: Move your key messages: what is the basic problem and solution?
4th paragraph: Communicate what action you would like taken and/or write the "kicker" to the letter.
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See an example and get tips for writing a Letter to the Editor
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